MOVADO Smartwatch
MOVADO Smartwatch Promotion
2015
I collaborated with Movado on a promotional video to be played in retail locations demonstrating the features of their upcoming horological smartwatch.
It was great working with Movado, their sense of style and attention to detail is impeccable. It was a challenge to model and render a prototype watch to a standard that matched footage of their production models. Our biggest challenge was making a video that was equal parts sizzle reel and educational but in the end we were all very happy with the results.
This is the final delivered video.
I was able to utilize Maya's hardware render to produce daily drafts to show to our partners at Movado. Being able to include them in every step of the process was immensely helpful in delivering a final product they were happy with.
Movado prides themselves on cutting edge design and attention to detail, so I made sure any 3D representation of their product was as accurate as possible. We later deemed the segmented metal band distracting and switched to a rubber sport style band for better visual clarity.
We wanted the video to be platform agnostic, so rather than using any existing phone a generic smartphone representative of the poplar design at the time was created. As well as a un-branded start screen and top bar.
Final quality renders passed onto Movado for approval. As the watch was still in early development there were some tweaks to be made, and a swap for a better designed button that are represented in the final product.
